Leading Through
The UAE continues to develop unique artistic, cultural, commercial and retail experiences that are contributing to making it a global destination for tourism.
ADCB's success is built on delivering extraordinary service to our customers and communities. Offering a better way to bank, we have carved out a leading role in the banking sector and this region through a clear, focused strategy and its disciplined execution. This led to a series of record-breaking years and a very strong balance sheet, and now, even as the regional and global economy has become more challenging, growth continues.
The qualities that give rise to enduring success become all the more apparent when times get tough. And they continue to differentiate ADCB as the bank you can count on, going forward.
We built this Bank around human needs. At ADCB, we all work together to serve the customer. This is our first priority and the heart of our business culture. Net Promoter Score™,1 a customer satisfaction metric, is embedded into how every employee is evaluated. Smart digitisation — as exemplified by uBank, our new digital banking centre in Yas Mall — is helping to sustain our edge in customer service. With an industry-leading mobile app, superior Internet banking, and e-platforms for business, we continue to raise the bar for a differentiated customer experience.
Our strategy has not changed. Built for sustainable growth in the face of changing market dynamics, and proven in the marketplace, our strategy keeps us focused on the UAE, on a stable liability structure, on a culture of service excellence, on robust risk management and on developing our people. We continue to execute this focused strategy with great discipline. We also lead with a remarkably stable management team. Continuity of strategy and of leadership is a powerful combination that, we believe, has led to our consistently strong performance.
ADCB is a bank designed to thrive no matter what the markets bring. The low growth macro environment presents a set of challenges we are well-prepared to face. Our disciplined risk management and corporate governance continue to set us apart in this sector and region. Offering clear strengths and proven resilience, we can help our customers and stakeholders move forward with confidence. As a leader, we continue to invest in our future, renewing our core banking infrastructure whilst continually enhancing customer experience. As the economy of the UAE continues to diversify and to grow, we continue to seek a leading share of that growth.