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News Article

26 March 2012

ADCB SCOOPS TWO AWARDS AT THE BANKER MIDDLE EAST PRODUCT AWARDS CEREMONY HELD IN DUBAI

Abu Dhabi, April 2012: Abu Dhabi Commercial Bank (ADCB), for the second year in a row, has been awarded the Best SME (Small and Medium Enterprises) Account award for its ‘’BusinessEdge Free Zone Platinum Account’’. Adding to this success, ADCB was also awarded the Best SME Trade Finance Offering for its ‘BusinessEdge Trade 360’.

Both products, which are available under the BusinessEdge suite of products, offer SMEs the very best in service and innovation. BusinessEdge Free Zone Platinum Account addresses the needs of ADCB’s customers located in many of the free zones across the UAE, whilst BusinessEdge Trade 360 offers SMEs an export trade solution with online capabilities for trade transactions through ADCB’s market leading ProTrade platform. These products connect seamlessly with ADCB’s branch network, the latest of which is a dedicated commercial branch opened in Jebel Ali Free Zone earlier this year, to provide SME customers a converged access point for all their commercial banking needs.

The two awards were collected by ADCB’s SME Banking Division at the Banker Middle East Product Awards 2012 ceremony held at the Emirates Towers Hotel in Dubai. Over 30,000 votes were cast by registered readers of Banker Middle East and its sister publications, Islamic Business & Finance, WEALTH and Finance ME to determine the winners in each category across the 23 awards given at the ceremony.

Mr. Nilanjan Ray, Head of SME at ADCB, said: “ADCB SME Banking has been continuously innovating and developing products and services to address the needs of the SME customer across the UAE. The ADCB BusinessEdge Trade 360 offers a revolutionary online trade finance platform that is accessible 24 hours a day, seven days a week, 365 days a year from anywhere, giving our customers an opportunity to conduct their business on the go. Similarly our BusinessEdge Free Zone Platinum account addresses the needs of our customers located in many of the free zones across the UAE and offers them a whole range of services that are specifically tailored to address their requirements.”

Mr. Howard Gaunt, Head of ADCB’s Business Banking Group, said “The Banker Middle East Product Awards validate our commitment to the SME community and our strategy of offering products and services that meet and address all constituents of the SME spectrum in the UAE. ADCB has consistently focused on growing and supporting the SME segment by offering a complete suite of products specifically designed to fit the SME requirements under its ADCB BusinessEdge branded service.”

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