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Mission and Vision

Mission and Vision

Our Mission

To build a partnership with our customers that lasts a lifetime by
1. treating every customer as an individual
2. offering innovative products and unparalleled service
3. never forgetting that our customer has a choice

Our Vision

To be the number one bank of choice in the UAE. A constantly innovating, financially successful organisation of the highest integrity, respected by our customers, by our competitors and by the community.

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